Most people only think of businesses when they think of branding, but whether you’re a business owner or an employee, you have a professional brand. Your professional brand is the main way for prospective employers or clients to get a sense of who you are and your qualifications. This extends from your resume to any online presence like LinkedIn or Twitter. According to Career Builder, over half of employers are less likely to call a potential candidate if they have no online presence at all. Luckily, you don’t need thousands of followers to catch the attention of recruiters. Here are a few ways you can update your professional brand and how often you should do each.

Get new headshots taken.

In the day of camera phones and dating apps, everyone feels like they can handle their own headshots, but having a professional headshot will boost your chances of landing an interview — you want to be hired, not dated. Professional photographers like Kelly Weaver Photography will make you look your best by working with you to make sure you’re relaxed and smiling, resulting in a better headshot by all accounts. Headshots are like the new business cards, and they tie together who you are with what you do. It can make a world of difference just for someone to be able to put a face to the name.

Here are a few occasions when you might want to consider updating your headshot:

  • You appear different to the point that someone may not recognize you
  • You’re planning to change industries

A good rule of thumb is to update your headshot every two to five years.

Check your online presence and resume.

With so many places to share your skills, it’s important to create some consistency. A single professional headshot can help you do that, so you that headshot to update anywhere you appear online like your website and/or LinkedIn. Do this anytime you have a new headshot taken or you switch jobs.

Keep personal profiles private.

If you do want to keep your personal social media accounts personal, set your accounts to private or make sure the photos and content you share is unoffensive. You should be able to do this once and not have to update it again.

If you run a business, having headshots of your employees will also help the company as a whole appear more professional.